Design Currency – Frank Chimero
Here are some of my notes and my thinking in italics…
- Loved the ‘wet paint’ wording Frank used at the beginning – ideas in progress (all my stuff has wet paint still on it – life in perpetual beta).
- Big needs: complexity is going up and audience size is increasing; thus user experience design. Interesting that not many in the audience indicated they were user/interaction designers.
- Reflected on Milton Glaser and the value of design being to inform, delight, persuade.
- Delight offers bit of a paradox e.g. SEO can make a nightmare for a user.
- If people aren’t paying, enthusiasm becomes your currency.
- It’s about crafting experiences (venn: delight is the overlap between surprise and clarity) e.g. big internet button when logging on at hotel.
- Embrace the warts – can’t always get rid of ugly situations (e.g. every exit is an entrance someplace else).
- Turn the mundane into something special (Mac genie effect = cackle with delight). Love that he said cackle! Don’t we want our users, learners, employees and customers all cackling with delight?!
- Errors are a perfect time to be delightful (e.g. Twitter fail whale, sign-on mix-up where screen shakes head no at you versus “you made a mistake Frank” implying “you idiot!”).
- People delight other people; computers can’t delight (only when they act like people).
- Change of mind-set, we’re gift givers; they gift us with attention, we can reward with meaningful experience.
- Loved Frank’s permission to not listen to all client’s feedback – everyone’s colours muddle together and all you end up with is black